Popularly known by our brand name CRIME SI POA® (Crime is not cool), the Youth Safety Awareness Initiative was founded as a lobby group on Death Row in 2007 before its formal registration as a not for profit Kenyan NGO in 2010.
The primary purpose of the organization is to mobilize citizen responsibility and participation in making Kenya safer by focusing on, and discouraging vulnerable youth and the public from engaging in criminal activities, positively empowering youth and the public on their legal rights and obligations and using social enterprise to support youth development and penal reforms so as to reduce recidivism.
With 75% of inmates in Kenyan prisons being youth who have gotten into crime without knowing the consequences of their actions, the organization was formed as an avenue to champion peace, reduce crime, anti-social behavior and other activities that threaten peace.
Empowered communities upholding the rule of the law and using social enterprise to build inclusivity, cohesion and equity for all.
It’s about You!