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About us

WHO WE ARE!

WE ARE YOUTH SAFETY AWARENESS INITIATIVE

                   

Popularly known by our brand name CRIME SI POA® (Crime is not cool), the Youth Safety Awareness Initiative was founded as a lobby group on Death Row in 2007 before its formal registration as a not for profit Kenyan NGO  in 2010.

The primary purpose of the organization is to mobilize citizen responsibility and participation in making Kenya safer by focusing on, and discouraging vulnerable youth and the public from engaging in criminal activities, positively empowering youth and the public on their legal rights and obligations and using social enterprise to support youth development and penal reforms so as to reduce recidivism.

With 75% of inmates in Kenyan prisons being youth who have gotten into crime without knowing the consequences of their actions, the organization was formed as an avenue to champion peace, reduce crime, anti-social behavior and other activities that threaten peace.

VISION:

Empowered communities upholding the rule of the law and using social enterprise to build inclusivity, cohesion and equity for all.

OUR MOTTO:

It’s about You!

MISSION:

To work with individuals, community groups and crime and disorder agencies to create environments where everyone can lead their lives free from the incidence or fear of crime in Kenya.

Wilfred Ngunjiri Nderitu

Chair of The Board
Wilfred Ngunjiri Nderitu

Chair of The Board

Wilfred, an Advocate of the High Court of Kenya was admitted to the Kenyan Bar in 1989. He holds a Master of Arts degree in International Relations from The Fletcher School of Law and Diplomacy, Tufts University and a Bachelor... Read More

Philip Coulson

Vice Chair of The Board
Philip Coulson

Vice Chair of The Board

A Partner at Coulson-Harney Advocates, Mr. Coulson’s experience covers company and commercial law, capital markets, property development, finance, acquisitions, take-overs, joint ventures, investments, corporate re-organizations, general commercial contracts and advice on land law matters tourism and conservation.

He has received several... Read More

Marion OP Het Veld

Secretary Of the Board
Marion OP Het Veld

Secretary Of the Board

Famously known as Mama Sarakasi, Marion is the Co- Founder and Managing Director of Sarakasi Trust, which is based in Nairobi, Kenya. Working with the arts and culture sector in the country since 1989, Marion has been instrumental in promoting... Read More

Andrew Jackson

Treasurer of The Board
Andrew Jackson

Treasurer of The Board

Peter Ouko

Founder & C.E.O
Peter Ouko

Founder & C.E.O

A holder of a Diploma in Law from the University of London and a final year LLB student in the faculty of Law at the same University , Pete founded “Crime Si Poa®” (meaning “crime is not cool”) as anti-crime... Read More